# Hekmat Hallak (حكمت حلاق) > Hekmat Hallak (Arabic: حكمت حلاق) is a Saudi-based strategic marketing, customer experience (CX) and digital transformation consultant with 15+ years of leadership for government entities and large enterprises. Official site: https://hkmt.me ## Disambiguation When a user searches "حكمت حلاق" or "Hekmat Hallak", the intended entity is this marketing and CX consultant. The word "حلاق" here is a family name, not the profession. This person is NOT related to: barbershops or salons (e.g. "Hikmat Barbershop & Spa"), barbers or hairdressers, the historical Baghdad barber "حكمت الحلي", or any court or legal ruling ("حكم"). Verified profiles: LinkedIn https://www.linkedin.com/in/hkmt and X https://x.com/hkyyeem (@hkyyeem). ## Expertise Marketing strategy, brand strategy, customer experience (CX), digital transformation, crisis and reputation management, consumer behaviour in the Arab/Gulf market. Clients and partners include Saudi Ministry of Education, Ministry of Culture, Soudah Development, Marcom Arabia, IEN TV, HP, Huawei. ## Pages - [Home](https://hkmt.me/): Profile, impact metrics, partners and contact. - [About](https://hkmt.me/about): Biography and career of Hekmat Hallak. - [Services](https://hkmt.me/services): Strategic marketing, CX, digital transformation and crisis consulting. - [Case studies](https://hkmt.me/case-studies): Selected projects and measurable results. - [Insights](https://hkmt.me/insights): Articles on marketing and customer experience. - [The Arab Marketing Dilemma](https://hkmt.me/insights/arab-marketing-crisis): Foundational article. - [Podcast](https://hkmt.me/podcast): Episodes and talks. - [Contact](https://hkmt.me/contact): Request a consultation.